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The logo concept revolves around three principles: innovation and technology, connection and data, and speed, creating an interconnected system. The chosen colors evoke a futuristic, innovative, and technological feel, adding a touch of vibrancy and innovation to the project's visual identity
Laan x
Directed the comprehensive brand identity and digital presence for LaanCare and its tech-solution arm, LaanX. The visual system is built on three core pillars: technological innovation, seamless connectivity, and efficiency. By adopting a future-focused color palette and an interconnected logo system, the brand visually communicates agility and deep trust within the healthcare sector
Role
Branding identity
social media design
Year
2023
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